In this week's blog on social media, Ginny Mineo explains the "Anatomy of an Optimized Blog Post." In other words, what are the elements of a successful, creative, innovate blog? In his article, Mineo lists 12 ideas on how to best optimize a blog post.
Certainly the best blogs contain captivating writing, interesting topics, and often a light-hearted, relatively informal language. However, if a blog can't easily be found by simply searching for it, very few will have the opportunity to read it. Regardless of how good a writer might be, their efforts will do no good if they are not optimizing their blog to reach a large audience.
Several of Mineo's 12 ideas cover how to reach the largest audience possible. Search engines are perhaps the biggest way to attract a lot of traffic to a blog. Mineo points out that keywords located within the blog's URL are key to getting a blog to the top of the search list. He adds that keywords and topics that people are interested in will increase the popularity of the blog.
Another way to increase a popularity of a blog is through other social media. Ginny Mineo says that share buttons should be "prominently displayed." A single reader may have hundreds of followers and friends on social media. If that reader hits the share button, suddenly hundreds of people that may not have otherwise seen the blog now learn about it through social media.
Once a blogger gains an audience, the goal becomes to keep that audience. Mineo describes various ideas such as shorter paragraphs, relatively informal, conversational language, and appealing headlines as great ways to keep the audience interested in the blog. Readers will want their voice to be heard, and offering a comments section is a great way to do that! Starting conversation among consumers will increase the overall popularity and interest in the blog.
Monday, November 28, 2016
Saturday, November 5, 2016
Game Recap: #2 Ohio State vs. #8 Wisconsin
60 minutes was not enough to decide the winner of the top-10 showdown between #2 Ohio State and #8 Wisconsin. In a matchup that had both Buckeye and Badgers fans sitting on the edge of their seats throughout, the game itself was one of the best games to date so far this college football season. Historically, Camp Randall Stadium had been a very difficult place for Ohio State (and really all other college football programs) to play, and Saturday night was no exception.
In the several of the past few games, the Buckeyes got off to slow starts to begin games and they found themselves in a similar dilemma against the Badgers. Wisconsin jumped out to a 10-0 lead thanks in large part to running back Corey Clement, who finished with a game-high 164 yards on the ground. Towards the end of the quarter, Ohio State finally got on the board with a Tyler Durbin field goal.
The second quarter didn't go much better for Ohio State, who found themselves trailing 6-16 after a lackluster performance that left Buckeyes fans feeling rather disgusted to say the least. Head coach Urban Meyer is perhaps the best coach in college football at halftime adjustments and it showed in Madison, Wisconsin on Saturday night.
The Buckeyes defense, which had been strong all season, stepped up significantly in the second half, frustrating the Badgers offense. Finally, the offense got it going too. With 2:52 left in the 3rd quarter, QB J.T. Barrett plunged ahead into the end zone on a one yard run giving Ohio State it's first touchdown of the game. J.T. followed it up with another touchdown run which provided the Buckeyes with their first lead of the game 20-16.
Wisconsin, however, kept fighting and kept giving Ohio State all kinds of trouble. The Badger offense pieced together an impressive 11 play, 81 yard touchdown drive that sucked 6:15 off of the game clock. The Buckeyes, now trailing 23-20 found themselves in a must-score situation late in the 4th. J.T. Barrett guided the offense across the field. While they did get stopped just short of a first down with 3:57 left to play, they were deep in Badger territory and Tyler Durbin hit a clutch field goal to tie the game.
The Badgers had a chance with 3:57 left in regulation to drive the field for a game-winning score. However, the Buckeye defense stepped up when they were needed most and forced a punt. Ohio State got the ball back on offense, but with just 41 seconds remaining, Urban Meyer was content to send running back Mike Weber up the middle and let the clock tick down to triple zeros.
Wisconsin won the coin flip to start the overtime period and put the Buckeye offense on the field first. When the game is on the line you often turn to your best players to take control of the game, and that's exactly what J.T. Barrett did. He needed just 4 plays to drive the 25 yards for a score, hitting favorite target Noah Brown in the corner of the end zone for a TD.
With the Buckeyes leading 30-23, Wisconsin needed a touchdown to tie the game and extend the game to a double overtime. After just the second play of the drive, the Buckeye defense found themselves with their backs against the wall. Wisconsin had the ball on the 4 yard line and had 4 chances to put it in the end zone. The Buckeyes stuffed the Badger offense not once, not twice, but three times! The game came down to one last play, a 4th and goal from the 4 yard line.
Wisconsin QB Alex Hornibrook dropped back to pass, and before he could do anything with the football, the Buckeye defense swarmed into the backfield. Tyquan Lewis got to Hornibrook and threw him to the turf for a sack to win the game and the Buckeye sideline erupted in celebration. The Buckeyes improved to 6-0 with the dramatic win and 3-0 in the Big Ten conference.
Enjoy this recap video presented by the Big Ten Network!
In the several of the past few games, the Buckeyes got off to slow starts to begin games and they found themselves in a similar dilemma against the Badgers. Wisconsin jumped out to a 10-0 lead thanks in large part to running back Corey Clement, who finished with a game-high 164 yards on the ground. Towards the end of the quarter, Ohio State finally got on the board with a Tyler Durbin field goal.
The second quarter didn't go much better for Ohio State, who found themselves trailing 6-16 after a lackluster performance that left Buckeyes fans feeling rather disgusted to say the least. Head coach Urban Meyer is perhaps the best coach in college football at halftime adjustments and it showed in Madison, Wisconsin on Saturday night.
The Buckeyes defense, which had been strong all season, stepped up significantly in the second half, frustrating the Badgers offense. Finally, the offense got it going too. With 2:52 left in the 3rd quarter, QB J.T. Barrett plunged ahead into the end zone on a one yard run giving Ohio State it's first touchdown of the game. J.T. followed it up with another touchdown run which provided the Buckeyes with their first lead of the game 20-16.
Wisconsin, however, kept fighting and kept giving Ohio State all kinds of trouble. The Badger offense pieced together an impressive 11 play, 81 yard touchdown drive that sucked 6:15 off of the game clock. The Buckeyes, now trailing 23-20 found themselves in a must-score situation late in the 4th. J.T. Barrett guided the offense across the field. While they did get stopped just short of a first down with 3:57 left to play, they were deep in Badger territory and Tyler Durbin hit a clutch field goal to tie the game.
The Badgers had a chance with 3:57 left in regulation to drive the field for a game-winning score. However, the Buckeye defense stepped up when they were needed most and forced a punt. Ohio State got the ball back on offense, but with just 41 seconds remaining, Urban Meyer was content to send running back Mike Weber up the middle and let the clock tick down to triple zeros.
Wisconsin won the coin flip to start the overtime period and put the Buckeye offense on the field first. When the game is on the line you often turn to your best players to take control of the game, and that's exactly what J.T. Barrett did. He needed just 4 plays to drive the 25 yards for a score, hitting favorite target Noah Brown in the corner of the end zone for a TD.
With the Buckeyes leading 30-23, Wisconsin needed a touchdown to tie the game and extend the game to a double overtime. After just the second play of the drive, the Buckeye defense found themselves with their backs against the wall. Wisconsin had the ball on the 4 yard line and had 4 chances to put it in the end zone. The Buckeyes stuffed the Badger offense not once, not twice, but three times! The game came down to one last play, a 4th and goal from the 4 yard line.
Wisconsin QB Alex Hornibrook dropped back to pass, and before he could do anything with the football, the Buckeye defense swarmed into the backfield. Tyquan Lewis got to Hornibrook and threw him to the turf for a sack to win the game and the Buckeye sideline erupted in celebration. The Buckeyes improved to 6-0 with the dramatic win and 3-0 in the Big Ten conference.
Enjoy this recap video presented by the Big Ten Network!
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