Approximately 1.71 billion people use Facebook (as of 2016). While some from the younger generation might consider Facebook their parent's social media, regardless, Facebook is still extremely popular. Businesses worldwide use Facebook as a source of advertisement and a way to promote themselves.
Ginny Mineo talks about the ways businesses can most effectively use Facebook in his article "The Do's and Don'ts of How to Use Facebook for Business." He lists six "do's" and six "don'ts." Some of these ideas are very obvious (don't violate Facebook's terms and conditions) but others are not.
Mineo discusses posting during strategic times during the day to reach the maximum audience. Some statisticians believe that 1 PM to 4 PM is the time that people are most active on Facebook and other social media sites and are most willing to click and interact with an advertisement from a business. I believe that businesses are using analytics and/or advanced statistics more and more. This statistic is one example of that.
Similarly, Ginny Mineo discusses tracking URLs and Facebook insights. The goal from this "do" is to determine which posts are thriving and reaching a large audience. This again is another example of analytics in business.
Finally, Mineo talks about not posting too much. When I read this I definitely think I cheered inwardly. Nothing is more annoying than seeing the same advertisement over and over again. In my opinion, that may do the opposite effect of what the business had intended in the first place. If a business posts less, it will make the post that they do put forth more memorable.
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