Week 8 Reaction Blog

The percentage of ad money being spent on mobile ads has dramatically increased over the last few years. In fact, by 2017 an estimated 59% of all ad money will be spent on mobile ads. Because of this rise in mobile ads, mobile marketing is becoming increasingly important for business large and small. Drew Hendricks offers "5 Tips for Perfecting Mobile Marketing" in this week's blog.

Hendricks' first key is to "get responsive." By this, he means a responsive website is key. Because individuals are using their phones to access the internet and to shop more than ever before (in fact, 80% consumers participate in mobile shopping), a responsive website that is mobile friendly is absolutely vital. Hendricks provides a statistic that shows just how important a mobile friendly website is: 85% of smartphone users say a mobile site should be just as good if not better than a normal desktop site.

Secondly, a "click to call" button on a mobile website is a great way for consumers to easily get in contact with the company. Businesses that provide easy, convenient ways for their customers to contact them will attract more customers. Hendricks points out that perhaps the best way to achieve this is through a "click to call" button that would appear on a website. I found it very interesting that Hendricks even pointed out the most ideal size of the button. It makes sense, if a button is too small, it would be too hard to touch on a touch screen of a mobile device, but too big and the button might get pressed accidentally when the user was not intending to press it.

Finally, along the same line of thinking, it's extremely important that e-mails are optimized for mobile devices. Amazingly, Hendricks shows that while nearly half of all e-mails are opened on a mobile device, just 11% of all marketing e-mails are actually optimized for mobile. A better mobile experience will reach more customers. Businesses can get a "leg up" on the competition by optimizing their e-mails for mobile, simply because very few business have done just that.